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Customer Experience Best Practices: IBM’s the State of Marketing 2013

According to a new survey taken by IBM of marketing professionals, which is published in The State of Marketing 2013, marketers who are ahead of the p...

Understand Your Consumers’ Conversations About Your Brand

Do you understand your consumers’ conversations about your brand? Industry visionary Brian Solis discusses what you need to do to make better co...

Twitter Plays Catch Up, Releases New Targeting Tools

Twitter has released new targeting tools. The tools allow marketers to target users based on their off-site actions and email addresses, basically doi...

Live Chat Best Practice

Live chat can be a very valuable tool on your site. It is useful tool to help reduce cart abandonment. This increase in conversion is because customer...

Google: Optimize Your Site for Mobile, or Else Be Penalized

For a while now, Google has been recommending best practices for mobile SEO. Now, the time has come for Google to enforce those recommendations. That ...

Smarter Commerce Film Festival

We recently attending the Smarter Commerce Global Summit 2013 in Nashville, TN. During one of the opening sessions, we were shown three videos who wer...

WebSphere Commerce Search: Creating a Specific Price Range Facet Per Category

Usually, when you think of facets, you think about how they are related directly to the products. Generally, categories do not come into account. Howe...

Social Media: 10 Reasons Why Your Business Should Use It

Social Media usage is still increasing, and expected to continue to increase through the next decade. Currently, 18% of the time spent on the Internet...

Email Conversion: The Overlooked KPI

According to industry-leading email service provider e-Dialog, more than 30% of emails are opened on a mobile device. Consequently, if your email cont...

YouTube Gets Buy Now Button

One of the big announcements at Google I/O was that YouTube will get a “Buy Now” button. Business users will be able to add the “Buy...