Blog

Perfecting the Checkout Process to Decrease Cart Abandonment

The following are tips on how to create the perfect checkout process. Some you will feel are quite obvious while others not so much. Of course, the go...

Post-Purchase Brand Experience Builds the Brand Advocate

As repeat business is the core to most retailers’ success, it’s the total brand experience that determines whether a shopper will return t...

IBM Releases WebSphere Commerce V7 Feature Pack 6

Feature Pack 6 IBM has released Feature Pack 6 (FEP6) for WebSphere Commerce version 7. The new features include dynamic merchandising, starter store ...

Attracting Customers Through Loyalty Programs

Although loyalty programs are primarily associated with the hospitality industry and brick-and-mortar stores, Forbes reports that there has been a sud...

Interact With Your Twitter Followers

It’s not enough to just collect followers. Eventually, they will get bored with you and either ignore your posts or just stop following you alto...

How to Protect Your Unique Content

Original content is what Google loves, well, because users love it too. Google strives to produce relevant search results and does not want to serve u...

Image optimization tips for SEO and performance of ecommerce websites

Image optimization techniques can gain better site performance and SEO benefits. I am going to discuss several tips here. Naming of images You should ...

Increase Email Conversion by Sending Emails Out Late at Night

According to Experian CheetahMail, emails sent between 8 PM and 12 AM had greater conversion rate than any other time of the day. Time of Day Uniqu...

HOW TO: Insert record to KEYS table via WCBD

After creating custom tables for WCS that has its own primary key, we would need to register that primary key into the KEYS table.  Often times, we wo...

Increase Conversion by Reevaluating Your E-Commerce Pricing Strategy

When you setup your pricing strategy, are you thinking about the psychology of the customer? It’s not as easy as having low competitive pricing....