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Social commerce capabilities enable online stores to support product ratings and reviews via integration with BazaarVoice, blogs, photo galleries, and user profiles via integration with IBM Lotus® Connections and Pluck Sitelife. These integrations are provided in a vendor-agnostic manner using WebSphere sMash applications, provided with WebSphere Commerce.

With the increased use of mobile devices and technology, WebSphere Commerce Version 7.0 enables smart phones as new customer touch points for browsing the online store, conducting side-by-side product comparisons, receiving marketing messages, promotion codes, store location information, inventory availability, and completing transactions. The mobile store model provides out-of-the-box support for smart phones allowing companies to quickly adopt mobile as a new channel for doing business; while seamlessly leveraging the power of the Cross-Channel Precision Marketing Engine in this new customer touch point.

Multi-channel precision marketing is an integrated solution to handle on-going dialogs with customers, over time, across channels as customers’ behaviors change. By presenting targeted offers and customized promotions at the individual shopper level, WebSphere Commerce Version 7.0 enables companies to design and fine tune on-line shopping flows, content and e-marketing messages that resonate with the target audience, and help to make the brand stand out over the competition.

IBM announced the release of IBM WebSphere Commerce Version 7.0. WebSphere Commerce V7.0 delivers a customer-centric, cross-channel solution with exci...

In the past two years, Coremetrics has developed a suite of marketing applications to complement its industry-leading Web Analytics solution.  These applications address specific business concerns such as multi-channel analytics, benchmarking, search marketing, and targeted advertising.  Yet, there is a need to preserve an integrated platform, in order to address a few glaring challenges.  How could the solution separate business concerns, while providing users with the ability to leverage one application’s features within another?  How could the solution improve workflow within and across the different applications?  Hence, the theme of the Coremetrics October 2009 release: “Interoperability across the Platform”.

How can we help business managers create highly targeted marketing campaigns to drive results? By implementing Coremetrics, a web analytics solution with the ability to handle data efficiently and provide customized reporting. This article provides a brief overview of the Coremetrics implementation process and offers some best practices based on Zobrist Consulting’s experience tagging both average and high traffic websites.

On April 2009, Vans’ re-launched their Custom Shoes feature. Custom Shoes allows customers to personalize almost all aspects of their ideal shoes such...