Do you understand your consumers’ conversations about your brand? Industry visionary Brian Solis discusses what you need to do to make better connections with your consumer in order to make smarter businesses decisions during this new era of technology. With mobile commerce, social networks, smartphones, tablets, and persistent real-time connections, you’re either going to adapt to this huge evolutionary step, or your company is going to go extinct.

Hit up the source link to download two different e-books. The first guide will help you develop a marketing strategy to more effectively shape, steer, and guide the consumer experience. The second is to help you understand conversations consumers are having about your brand. With that knowhow, you will be able to engage your customers better in order to keep them loyal to your brand.

Source: Digital Anthropology: New Rules for Engaging with Generation C