One of the big announcements at Google I/O was that YouTube will get a “Buy Now” button. Business users will be able to add the “Buy Now” button to their YouTube channel, directing users to the product featured in the video. It comes in the form of a channel gadget, and will allow users to go from browsing how-to videos or featured products to figure out what retailers carry this product, stock availability, pricing, and make a direct purchase. Since YouTube isn’t used for just entertainment, this will allow e-commerce sites to capitalize on this new important feature when showcasing products in their YouTube channel.

Source: Businesses Should Make Sure They Didn’t Miss These Google Announcements