- Social Media usage is still increasing, and expected to continue to increase through the next decade. Currently, 18% of the time spent on the Internet accounts for usage of social media.
- It can be a gateway to new customers. There’s a billion people using social media. Think of the potential outreach.
- Its ability to strengthen your relationships with existing customers. You can utilize social media in many types of communications between your customers, including customer service, acquiring customer feedback, and marketing new products and offerings.
- SEO. Search engines love to spider Twitter, Facebook, and more. By posting relevant tweets/posts with links to your site offerings, it can increase your page rank and drive more traffic to your site.
- Customer Service. Not only can you answer customer service issues directly on Twitter or Facebook, which allows you to show how great of service you have to other viewers, but you can monitor discussions about your company across posts. That way, you can address them as you find them and increase customer satisfaction with your company.
- Search. A lot of users are now searching directly on Social Media sites bypassing Google and Bing. If you want to be relevant, you need to come up in these searches.
- Targeted Marketing. With access to demographics in Facebook, you can target your advertisements to different groups.
- Free advertising. It doesn’t cost you to make tweets and posts. Why not take advantage of it?
- Eventually, e-commerce will seamlessly be integrated into these social sites allowing you to make direct purchases without leaving them. You might as well start building brand awareness until this happens.
- Social media is becoming so prominent in our culture, you need to be on it and connecting with your customers. Ignoring it can cause devastating consequences to your business.
Source: 10 Reasons Why Social Media is Critical to Commercial Success
